Promotion and the 60th Anniversary
More than an anniversary, it would be a birthday party—the kind where everyone would be invited. The Barcelona Boat Show would become an event that would flood the streets of Barcelona, leading all the city's residents and visitors to a new horizon.
Sustainability
Actions and content would focus on caring for the health of the sea. Because if we wanted to keep crossing horizons and infinite landscapes, we would need to care for and preserve the natural environment on which we sailed.
Promotional Campaign
The Digital Platform
A website that would go far beyond. A 360 platform that would break all barriers of time and space. The online community of the sea would always be connected, with all the tools for sea lovers to keep discovering new horizons.
The Content
We would go far beyond branded content, creating and sharing the most personal stories of sea lovers—their first experiences, their greatest achievements.
A unique reflection of the seafaring spirit and nautical experiences.
